Sponsoring a trade show pavilion puts a business or organization in front of all show attendees, generating awareness, spawning media exposure, improving brand image, visibility and retention. A pavilion sponsorship can be distributed across social media, newspapers, magazines, radio, and TV.
As trade shows cater to a specific and targeted audience unlike other means of advertising that caters to the general audience, sponsoring a trade show pavilion could be more economical and practical compared with other advertising mechanisms.
There are a number of sponsorship opportunities available for B-FOR International organized Pavilions, like (where applicable):
- Pavilion renamed “Title Sponsor Pavilion”
- Priority booth selection (for exhibiting Sponsor)
- Recognition and brand integration in all Pavilion exhibitor communications
- Sponsor name/brand/message/images displayed throughout Pavilion:
- Hanging aisle banners
- Carpet imprint
- Lanyards/badges
- Pavilion staff clothing
- Branded bag/literature distribution
- Co-op pre-show invitation to targeted attendees
- Branded Hospitality & Meeting Lounge:
- Food and beverages items
- Food service items
- Co-op pre-show invitation to targeted attendees
- Pavilion Ribbon-Cutting Ceremony
- Co-branded Hospitality Function
- Co-branded Press Conferences
B-FOR International offers trade associations and other NGOs opportunities to co-organize national or themed pavilions at international trade shows. By lending their support to a pavilion, trade associations are able to:
- Boost member services
- Add membership value
- Encourage and facilitate member exports
- Stimulate industry cooperation
- Enhance association international exposure
- Attract international membership
- Advance industry international awareness
- Form international partnerships and alliances
- Leverage support from government agencies