USA Pavilion at WTM Latin America 2025

International travel and tourism shows offer some of the most cost-effective opportunities for developing overseas markets, introducing new products and finding buyers, and the USA Pavilion provides U.S. exhibitors with a choice of economical and hassle-free participation alternatives.

WTM Latin America is the three day must-attend business-to-business (B2B) event, which brings the world to Latin America and promotes Latin America to the world. This is where the travel industry meets to negotiate and conclude business deals aiding the region to become one of the most important areas in the global travel and tourism industry.

Taking place in São Paulo, Brazil, over three days, 27,000 influential travel professionals and 620 exhibiting companies attend to network, negotiate and discover the latest industry news.

The Brazilian Market

The United States welcomed over 1.6 million travelers from Brazil in 2023 and is expected to increase an additional 23% by 2024. (Source: NTTO)