ITB Berlin 2026
ITB Berlin brings together tourism professionals and key players from the global travel industry in Berlin.
ITB Berlin is the world’s premier travel and tourism event, covering the entire range of destinations and travel suppliers, including tour & receptive operators, airlines and airports, cruise lines, car and RV rentals, restaurants, hotels and resorts, shopping, attractions, sightseeing, transportation, travel technology, and more. ITB 2025 attracted nearly 100,000 buyers and trade visitors doing business with around 5,800 exhibitors.
The German Market
The United States welcomed over 1.8 million travelers from Germany in 2023 and is expected to increase an additional 12% by 2024. (Source: NTTO)
