Industry: Food & Beverages



Details on the USA Pavilion and Canada Pavilion can be found below.

FRUIT LOGISTICA is the world’s largest trade show for the international fresh fruit and vegetable business, covering every sector of the fresh produce business and providing a complete picture of the latest innovations, products and services at every link in the international supply chain. It thus offers superb networking and contact opportunities to the key decision-makers in every sector of the industry.

2,600 exhibitors and 63,000 trade visitors attended FRUIT LOGISTICA 2023 to realize their full business potential within the international fresh produce trade and to write their own success story!

Market Information

Germany has more than 84 million of the world’s wealthiest consumers and is by far the biggest market in the European Union. The German market offers good opportunities for U.S. exporters of consumer oriented agricultural products. In 2021, total U.S. exports of agricultural and related products to Germany reached $2.5 billion. Source: USDA Foreign Agricultural Service – Exporter Guide 2022

The European Statistics Handbook provides a comprehensive overview of the main European fruit-trading nations. Along with excellent reports on production quantities and import and export information, the European Statistics Handbook also introduces the specifics and trends of each market.

Alimentaria 2024

Alimentaria, a unique experience

Alimentaria is the leading trade show for food, drinks and gastronomy in both Spain and the Mediterranean Arc, and an international benchmark for the industry.  With 4,500 exhibitors from 70 countries and some 150,000 visitors, its ability to think ahead and its internationalization make it an enabler for the industry and a unique experience.

Creativity and innovation set the pace in a global exhibition that is increasingly geared toward gastronomy.  Every two years Alimentaria provides the opportunity to discover trends, do international business and have extraordinary gastronomic experiences.

The Spanish food and drinks industry is a global power in various sectors and Alimentaria is its landmark trade show. The show attracts thousands of international buyers in search of high quality food and a wide variety of products.


Market Information

In 2021, Spain imported $54.2 billion worth of agricultural, fish and forest products, up 21 percent compared to 2020. As Spain remains one of the fastest growing economies in the Eurozone, the retail sector continues to consolidate its position and importance in the country. Spain has one of the most competitive food processing industries in Europe, which makes this sector an important target for U.S. food ingredient exporters. USDA


USA Pavilion

International trade shows offer some of the most cost-effective opportunities for developing new export markets and finding buyers, and the USA Pavilion at Alimentaria 2020 provides U.S. exhibitors with a choice of economical and hassle-free participation alternatives.  The USA Pavilion includes premium booth design, a USA lounge with meeting space and hospitality services, Internet access, as well as pre-show and onsite support services in a highly visible, USA-branded environment.

Asia Fruit Logistica 2024

ASIA FRUIT LOGISTICA covers the entire fresh produce industry value chain and its service support companies, as well as the latest, innovative products and ideas. It offers a totally unique opportunity to develop new business, make new top-level contacts, and gather essential market information on every aspect of the fresh produce trade throughout the entire Asian region.


Asia’s premier fresh produce business conference takes place on the show floor at ASIA FRUIT LOGISTICA 2023 together with ASIAFRUIT BUSINESS FORUM. Sessions are held daily across all three days of ASIA FRUIT LOGISTICA (4-6 September).

ASIAFRUIT CONGRESS sessions are free to attend for all ASIA FRUIT LOGISTICA exhibitors and visitors.

Organised by Asiafruit Magazine and Fruitnet Media International since 1998, ASIAFRUIT CONGRESS is the longest-running business conference for Asia’s fresh produce decision-makers.

Market Information

Despite its small population at 7.5 million, Hong Kong is the sixth-largest export market for U.S. consumer-oriented agricultural products. Hong Kong has always been an attractive market for innovative U.S. food and beverage products as well as a gateway to the region. Similar to other markets in the world, Hong Kong has been adversely affected by COVID-19. Specifically, the ongoing quarantine requirements imposed on inbound travelers continue to hinder tourism and in-person business activities. This has reduced domestic food demand and imports. The Hong Kong government has launched multiple stimulus measures to help local residents and businesses cope with the COVID-19 adversity and there are signs of recovery. As the pandemic situation improves and borders are to reopen, Hong Kong’s economy is expected to further progress in 2022. USDA Exporter Guide 12/27/21