The UK’s Leading Fashion Trade Show

Much more than a fashion trade show, Pure London brings together some of the brightest minds in the industry to showcase the best of the season’s collections, discover the latest trends, get exclusive business insight and make all-important international connections.

Pure London provides a global platform of over 1,300 womenswear, menswear and kidswear collections offering brands and designers the opportunity to meet the buyers that matter the most to their business.  Welcoming over 17,000 high-caliber visitors yearly, exhibitors are in a prime position to sell and forge relationships with independent boutiques, multiples, department stores and online stores.  Key retailers include:  Fenwick, Harrods, Liberty, Asos, Cocosa, Bottega, The Dressing Room and John Lewis.

Featured Sectors

Womenswear: From timeless classics, sophisticated designs and sharp tailoring to up-and-coming designers and essential occasion wear, find everything from the modern woman’s wardrobe at Pure London.

Premium: This exclusive sector showcases the most coveted pieces, distinctive brands and premium designers. Discover the finest materials, trend-setting garments and luxury collections here.

Conscious: Pure London is wholeheartedly dedicated to promoting ethical and conscious fashion. Experience the new home for sustainable brands and emerging ethical designers in this growing sector.

Gen Z: Encapsulating the energy of young fashion, Gen Z is bursting with of-the-minute, trend-led, ready-to-order fashion and street style collections for both men and women.

Body: Pure Body answers to the industry with new additions every season, from casual sportswear ranges, nightwear, lingerie, swimwear and more.

Footwear & Accessories: Discover our eclectic edit of premium footwear and accessories brands from the UK and around the world. Find collections from up-and-coming designers as well as established names here.

Retail Solutions: Driven by market demand, the Retail Solutions sector is dedicated to helping retailers successfully differentiate their brand in a crowded marketplace.

Pure Jewels: Pure Jewels provides an area for fine jewellery and watches as well as various jewellery components and loose gems.