ITB China 2020

IMPORTANT ANNOUNCEMENT: The ITB Organizers have decided to postpone the show based on the current risk evaluation of the COVID-19 epidemic by local and global authorities. At this time, new show dates have yet to be announced. For more information, please read the full press release HERE.

Show Information

Messe Berlin launched an international offshoot of one of its most successful B2B travel trade fairs (ITB Berlin) in China, May 2018. Partnering with leaders of China’s travel industry such as Ctrip, Alitrip, Tuniu, Utour, and Caissa, ITB China 2019 attracted 800 exhibiting companies from 84 countries, 17,000 trade professionals, and 850 buyers to the show.

“Buyers and trade visitors from China will be able to meet international exhibitors and business partners. Visitors to ITB China can also take the opportunity to attend the ITB China Convention, which runs parallel and will be jointly organized with TravelDaily China.” ITB Berlin – an export success story

ITB China 2019 Opening Report  |  ITB China 2019 Closing Report

Brand USA Pavilion

The Brand USA Pavilion at ITB China 2020 will provide some of the most cost-effective opportunities for developing overseas markets in a single USA-branded environment. Professional show coordination, access to the Brand USA Hospitality Lounge and participation in all supporting activities allow you to focus on presenting your destination, products or services to show attendees.

Market Information

The Asia Pacific region is expected to produce a 45 percent increase in visitors by 2020 and China is expected to increase in visitors by 30% through 2023.

Visitor volume from Asia in 2017 increased 5 percent and reached over 12 million visitors who stayed one or more nights in the United States.
OTTI World Regions Forecast

Visitor volume from China in 2019 is expected to increase 2 percent to 3.3 million.
OTTI Top 21 Countries Forecast