Singapore International Water Week 2020

SIWW 2020 – The Global Platform to Share and Co-Create Innovative Water Solutions

The Singapore International Water Week (SIWW) is the world’s premier platform to connect the water industry for innovative solutions and sustainable urban water management. The biennial event gathers stakeholders from the global water industry to share best practices, showcase latest technologies and tap business opportunities.

Highlights include Water Leaders Summit, a by-invite intimate gathering of global water leaders, Lee Kuan Yew Water Prize which honours outstanding contributions by individuals or organisations towards solving the world’s water challenges, Water Convention, a technical conference for water practitioners to share professional insights and applied solutions, Water Expo @ City Solutions Singapore, the most comprehensive water and environment trade exhibition in the region, and Business Forums, which feature market opportunities in key markets.

SIWW 2020 will be held in conjunction with World Cities Summit and CleanEnviro Summit Singapore from 5 – 9 July 2020 at the Sands Expo and Convention Centre, Marina Bay Sands in Singapore.

USA Pavilion


The USA Pavilion at SIWW 2020 offers US exhibitors a choice of cost-efficient and hassle-free participation alternatives and opportunities for developing overseas markets, introducing new products and finding buyers. Fully furnished and custom spaces are available in the USA Pavilion.


SIWW 2020 is certified by the U.S. Department of Commerce. Tradeshows receiving Trade Fair Certification (TFC) from the U.S. Department of Commerce serve as vital access vehicles for U.S. firms to enter and expand foreign markets. A TFC show ensures a high-quality, multi-faceted opportunity for American companies to successfully market overseas.


Since being identified as a strategic growth industry in 2006, Singapore’s water sector has experienced rapid growth, with the total number of companies increasing from 50 to 180. Over the same period, Singapore-based water companies also secured over 100 international projects worth close to USD$6.37 billion.

The U.S. has the major share of the market for water treatment and recycling systems with an estimated 40%.

Finding prospective partners in Singapore poses minimal hurdles for U.S. companies as many Singaporean firms are aggressive when it comes to representing new products and usually respond favorably to new opportunities. In fact, many American exporters use agents or distributors based in Singapore to work on the local market but also ASEAN as a whole. In addition, most local companies are also open to non-traditional representational opportunities such as forming a joint-venture or licensing based local manufacturing. (

New to exporting?  The U.S. Commercial Service has put together a series of videos to help small and medium-sized business start selling overseas.  Watch this valuable series here.


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