ASIA FRUIT LOGISTICA is Asia’s leading trade show for the international fresh fruit and vegetable business, attracting more than 12,000 top decision-makers from 40 countries to Hong Kong and over 800 exhibitors in 2019.
ASIA FRUIT LOGISTICA is accompanied by Asiafruit Congress, which takes place on the day before the trade show, and combines the experience of FRUIT LOGISTICA, the world’s leading fresh produce exhibition, with Asia’s top international conference event.
This premier fresh produce event includes a range of topics on the program to cover the fast-developing Asian markets. From the newest trends in consumer behavior and food retail to the latest developments in marketing, production and packaging, Asiafruit Congress highlights the key changes in Asia’s fresh produce business, helping you to make better business decisions.
The USA Pavilion offers cost-effective opportunities for developing new export markets and finding buyers. Fully furnished turnkey booths and custom spaces are available in the USDA-endorsed USA Pavilion.
USA Pavilion Success Stories
US Apple Export Council
“AFL is a great show to help the USAEC increase exposure in Asia. We look forward to participating in the future.” – Todd Sanders
“Every year at AFL we see increased traffic of our key trade contacts in the region. It’s a great place to kick off our season.” – Lynsey Kennedy
California Blueberry Commission
“As a first time exhibitor, we were very pleased with our experience at AFL.” – Elizabeth Carranza
USDA Endorsed USA Pavilion
Through funding from USDA’s Market Access Program (MAP), USA Pavilion exhibitors may be eligible to receive 50% reimbursement of the costs of exhibiting. For more information on the Branded Program, contact your local State Regional Trade Group:
ASIA FRUIT LOGISTICA 2020 will feature the seventh annual Canada Pavilion offering Canadian producers and exporters of fresh produce an opportunity to meet with international buyers. Participation in the Canada Pavilion offers fully furnished turnkey booths in a premier pavilion location, as well as professional guidance and logistical support from start to finish.
Hong Kong is a lucrative destination for U.S. exports of fruits and vegetables. In 2017, more than $292 million in U.S. fresh fruits and $11 million in U.S. vegetables were exported to Hong Kong. The Hong Kong market also serves as a gateway for the flow of products to regional markets with strong logistical access to Asian-based buyers and markets. USDA GAIN Report – December 10, 2018
Hong Kong is a dynamic market and an effective re-export platform of fresh fruits encompassing US$2.6 billion of gross imports and US$1.6 billion of re-exports in 2017. With zero tariffs on fruits and most agricultural products, efficient customs procedures, and transparent food regulations, market access is easy and new varieties and suppliers are always present in the market. As the third largest supplier of fruits to Hong Kong by value, the United States needs to stay competitive and expand market share by offering innovative products, maintaining superiority in quality, and educating the market on how U.S. products stand out from their competitors’. USDA GAIN Report – August 23, 2018