CITM is held every other (even) years in Shanghai and is the largest professional travel trade event in China and the only one sanctioned by the China National Tourism Administration. It is the primary event in China for finding targeted buyers and getting access to the fastest growing market in the world.
Brand USA Pavilions® provide some of the most cost-effective opportunities for developing overseas markets in a single USA-branded environment. Professional show coordination, access to the Brand USA Hospitality Lounge and participation in all supporting activities allow you to focus on presenting your destination, products or services to show attendees.
According to the United Nations World Tourism Organization, Chinese outbound tourism expenditure grew to $261 billion in 2016 (21 percent of the world market), an increase of 12 percent from 2015 and 11 times of the amount spent a decade earlier. The number of outbound travelers climbed 6 percent to 135 million in 2016. (Bloomberg)
U.S. inbound travel from China reached 2,972,000 visitors in 2016 and is projected to increase 152% by 2022. (USDOC/OTTI)