FRUIT LOGISTICA

FRUIT LOGISTICA is the largest international trade show in the world for fresh produce, dried fruits, and tree nuts.  Major retailers, importers, and wholesalers attend this 3-day event, making it an important contact center for horticultural traders interested in developing business relationships and increasing exposure in overseas markets.

In calendar year 2008, the United States exported a total of almost $9.6 billion worth of fresh fruits and vegetables, tree nuts, and dried fruits.  More than 22% or 2.1 billion U.S. dollars worth of fresh produce was destined for European countries, primarily the EU.  At FRUIT LOGISTICA, U.S. exhibitors can reach buyers from most major markets around the globe.  Trade visitors from the European Union, however, accounted for 68.3% of total visitors and an additional 11.1% came from other European countries, Central and Eastern Europe, and Near/Middle Eastern countries.  Depending upon the area of destination, the show offers good market opportunities for practically all fresh and ready-to eat packaged fruits, vegetables, dried fruits, and nuts.

Financial Support Program (MAP Funding)

Your company may be eligible to take advantage of a financial support program that helps offset the cost of exhibiting at international trade shows.  By exhibiting in the USA Pavilion, eligible companies can receive reimbursement for up to 50 percent of exhibition-related expenses, including exhibiting fees, international travel costs, set-up, rental, and freight. Contact the State Regional Trade Group in your geographic area for Branded Program application details:

Food Export USA Northeast
215-829-9111
www.foodexportusa.org
Amy Kneller
Branded Program Manager
akneller@foodexport.org

Food Export Association of the Midwest USA
312-334-9200
www.foodexport.org
Michelle Rogowski
Deputy Director & Branded Program Manager
mrogowski@foodexport.org
Teresa Miller
Generic Program Manager
tmiller@foodexport.org

SUSTA (Southern United States Trade Association)
504-568-5986
www.susta.org
Deneen Wiltz
Branded Program Manager
deneen@susta.org
Bernadette Wiltz
Deputy Director & Generic Program Manager
bernadette@susta.org

WUSATA (Western United States Agricultural Trade Association)
360-693-3373
www.wusata.org
Ann Buczkowski
Branded Program Manager
ann@wusata.org
Janet Kenefsky
Generic Program Manager
janet@wusata.org