GENERAL INFORMATION Fruit Logistica is the largest international trade show in the world for fresh produce, dried fruits, and tree nuts. Major retailers, importers, and wholesalers attend this 3-day event, making it an important contact center for horticultural traders interested in developing business relationships and increasing exposure in overseas markets.
The 2007 event was more international than ever, attracting 1,856 exhibitors from 72 countries with some 43,159 visitors from 120 countries worldwide, an increase of 17 percent. Approximately 88 percent of the exhibitors and 78 percent of the visitors were from non-German countries, and buyers from Russia , United Kingdom , Spain , Turkey , and many other countries visited the USA Pavilion in search of U.S. products.
USA PAVILION PARTICIPATION CONDITION
All firms exhibiting in the USA Pavilion at a USDA-endorsed show must promote and display a majority of products (greater than 51 percent by SKU count) that are of U.S. origin. A product is determined to be of U.S. origin if it is comprised of at least 51 percent U.S. origin content, by volume or by value, exclusive of added water
MARKET INFORMATION
U.S. exhibitors at Fruit Logistica will be able to reach buyers from many different markets. Trade visitors from 120 countries around the globe attended Fruit Logistica 2007. However, more than 23,000, or almost 70 percent of the visitors/buyers came from the member countries of the European Union (EU).
U.S. exports of fresh fruits and vegetables, dried fruits and nuts totaled $7.4 billion in calendar year 2006, of which more than 23% were destined for Europe . The primary area of destination was the EU ($1.6 billion), U.S. exports to the other European countries amounted to $70 million. Tree nuts accounted for the largest share in U.S. exports to Europe ($1.5 billion), fresh fruit was second ($158 million), followed by fresh vegetables ($39 million).
TOP U.S. MARKET OPPORTUNITIES
(may differ by the area of destination):
APPLES, PEARS, CHERRIES, CITRUS/GRAPEFRUIT, ALL TYPES OF BERRIES, ETHNIC & SPECIALTY VEGETABLES, AND READY-TO-EAT PACKAGED VEGETABLES.
The USA Pavilion at Fruit Logistica is endorsed by the U.S. Department of Agriculture, Foreign Agricultural Service.
USA PAVILION PARTICIPATION OPTIONS
SPACE ONLY
Exhibit with your own custom booth within the USA Pavilion.
Includes:
-
Space (minimum 9 m2)
- Full access to all USA Pavilion services incl.
- Hospitality Lounge, Business Services, Internet Access, Catalogue Listing, and USA Directory Listing
- One exhibitor pass for every 3 sqm.
COMPLETE BOOTH PACKAGE
An easy, cost-effective way to exhibit.
Includes:
-
Space (minimum 9 m2)
- Fully furnished booth equipped with:
Lighting Signage
Table Chairs
Bar Stool Shelves
Info Counter Carpeting
Wireless Internet Electric Outlet
- Full access to all USA Pavilion services incl.
- Hospitality Lounge, Business Services, Internet Access, Catalogue Listing, and USA Directory Listing
- One exhibitor pass for every 3 sqm.
FUNDING AVAILABILITY
Your company may be eligible to take advantage of a financial support program that helps offset the cost of exhibiting at international trade shows. By exhibiting in the USA Pavilion, eligible companies can receive reimbursement for up to 50 percent of exhibition-related expenses, including exhibiting fees, international travel costs, set-up rental, and freight. Contact the State Regional Trade Group in your geographic area for Branded Program application details:
Food Export USA Northeast
www.foodexportusa.org, Application Due: August 1st
Food Export Association of the Midwest USA
www.foodexport.org, Application Due: August 1st
SUSTA ( Southern United States Trade Association)
www.susta.org, Application Due: July 30th
WUSATA ( Western United States Agricultural Trade Association) www.wusata.org, Application Due: July 1st |