ASIA FRUIT LOGISTICA is a specialized trade show for the international fruit and vegetable trade in Asia. Since there are unique demands for services and logistics in all areas of the fresh produce industry, related service providers are also included in the exhibition. In addition, the know-how necessary for the marketing of produce plays an important role at the event. Following the success of the first ever ASIA FRUIT LOGISTICA in Bangkok in 2007. ASIA FRUIT LOGISTICA 2008 will take place at the Hong Kong Convention and Exhibition Centre, September 10-12, 2008.

SHOW STATISTICS

The three-day ASIA FRUIT LOGISTICA 2007 in Thailand was a truly international event, attracting 116 exhibitors from 24 countries, including national pavilions from Thailand, Japan, Taiwan, South Korea, Argentina, South Africa, and France. 3,114 trade professionals from 54 countries attended the show and ASIAFRUIT CONGRESS, Asia’s leading fresh produce business conference. Approximately 64 percent of the visitors were from Asia, 13 percent from Europe, followed by 10 percent from Australia and New Zealand, while 6 percent from North America. More than 90 percent of the trade visitors expressed a positive overall impression of ASIA FRUIT LOGISTICA according to a visitor survey.

MARKET INFORMATION

U.S. exhibitors at ASIA FRUIT LOGISTICA 2008 will be able to reach buyers from many different markets, as trade visitors/buyers from over 50 countries around the globe are expected to attend. Over two-thirds of the visitors/buyers are expected to come from Asia, the world’s fastest growing market for fresh produce.

According to the U.S. Dept. of Commerce, Bureau of Census, U.S. exports to Asia of fresh fruits, fresh vegetables and tree nuts totaled $1.9 billion in year 2006. For Hong Kong alone, U.S. exports amounted to $239 million.

TOP U.S. MARKET INFORMATION

(may differ by the area of destination): Almonds, Apples, Grapes, Citrus/Grapefruit, Cherries, all types of berries, ethnic & specialty vegetables, and ready-to-eat packaged vegetables.

The USA Pavilion at ASIA FRUIT LOGISTICA 2008 is endorsed by the U.S. Department of Agriculture, Foreign Agricultural Service.

USA PAVILION PARTICIPATION OPTIONS

SPACE ONLY
Exhibit with your own custom booth in the USA Pavilion.

including:

• Space (minimum 12 m2)
• Full access to all USA Pavilion services: Wireless Internet, Hospitality Lounge, Business Services, Catalogue Listing, and USA Directory Listing
• Three Exhibitor Passes
• Co-exhibitors allowed: one per 3 sqm at 200 € each incl. one Exhibitor Pass

COMPLETE BOOTH PACKAGE
An easy, cost-effective way to exhibit.

including:

• Space (minimum 9 m2)
• Fully furnished booth equipped with: Signage, Table, Chairs, Counter, Bar Stool, Shelves, Electric Outlet
• Full access to all USA Pavilion services: Wireless Internet, Hospitality Lounge, Business Services, Catalogue Listing, and USA Directory Listing.
• Three Exhibitor Passes
• Co-exhibitors allowed: one for first 9 sqm, one per additional 3 sqm at 250 € each incl. one Exhibitor Pass

FUNDING AVAILABILITY

Your company may be eligible to take advantage of a financial support program that helps offset the cost of exhibiting at international trade shows. By exhibiting in the USDA endorsed USA Pavilion, eligible companies can receive reimbursement for up to 50 percent of exhibitionrelated
expenses, including exhibiting fees, international travel costs, set-up rental, and freight. Contact the State Regional Trade Group in your geographic area for Branded Program application details:

Food Export USA Northeast
www.foodexportusa.org

Food Export Association of the Midwest USA
www.foodexport.org

SUSTA (Southern United States Trade Association)
www.susta.org

WUSATA (Western United States Agricultural Trade Association)
www.wusata.org