| ASIA FRUIT LOGISTICA 2008 CLOSING REPORT
Asian buyers make up majority of visitors at Asia’s unique regional fresh fruit and vegetable trade show in Hong Kong
Hong Kong, 15 September 2008 - GLOBAL interest in Asia’s fresh fruit and vegetable market is contributing to the substantial growth recorded at this year’s ASIA FRUIT LOGISTICA. Asia’s only regional fresh produce trade fair, which took place in Hong Kong last week, recorded large increases in both visitor and exhibitor numbers, climbing by over 20 per cent and 85 per cent respectively compared to last year’s launch event. ASIA FRUIT LOGISTICA took place on 10-12 September 2008 at HKCEC, Hong Kong’s leading convention and exhibition centre. “Some 3,855 visitors from 57 countries worldwide attended ASIA FRUIT LOGISTICA,” said Gérald Lamusse, managing director of organising company GPE Global Produce Events GmbH. “Exhibitor numbers at the three-day event were also up sharply, climbing by 85 per cent to some 215 exhibitors from 33 different countries.” Leading buyers from Asia’s major fresh fruit and vegetable markets again made up the clear majority of visitors to ASIA FRUIT LOGISTICA. Some 82 per cent of them hold leading positions in their companies while 90 per cent said they directly influenced company purchasing and procurement. “This very high level of competence of visitors and their ability to do business was of crucial importance to exhibitors at ASIA FRUIT LOGISTICA,” said Mr Lamusse.
Of the 33 different countries represented among the exhibitors at this year’s ASIA FRUIT LOGISTICA, 12 were taking part for the first time, including Azerbaijan, Colombia, Cyprus, Czech Republic, Israel, Malaysia, Mexico, Portugal, Tunisia, Turkey, the United Arab Emirates and Vietnam.
Asia again accounted for the largest number of exhibitors on a regional basis, making up 32 per cent of the total. Europe came second with 30 per cent, followed by Oceania (17 per cent), North America (8 per cent), South America (8 per cent) and Africa (4 per cent).
The top five exhibiting nations were led by China with some 39 companies taking stands, followed by Australia (21 companies), The Netherlands (18 companies), the US (17 companies) and New Zealand (16 companies).
“These numbers reflect the dynamics of the Asian fresh produce business, and the strong global interest in the region,” said Mr Lamusse.
ASIA FRUIT LOGISTICA took place together with the Asiafruit Congress, which attracted some 600 delegates from 40 different countries. The annual conference and networking event, which was addressed by top-level speakers and expert panellists from all over the world, was organised into three themed days. Day One focused on the ongoing changes in Asian food retailing, and at rapidly emerging markets such as Vietnam and India. Day Two brought together a panel of leading global suppliers to Asia to discuss the key issues they face in developing their sales to the region. And Day Three turned the spotlight on China’s international position as a consumer market and as a fresh produce supplier. Asiafruit Congress speakers included senior executives from MGB Metro Group Buying, Wellcome Hong Kong, TNS Vietnam, Accenture, KPMG China, Rabobank Asia, Belrose Inc, Domex Superfresh Growers, San Clemente, Vanguard International, HortResearch and others.
Next year’s ASIA FRUIT LOGISTICA and Asiafruit Congress takes place on 2-4 September 2009 at the Hong Kong Convention & Exhibition Centre in Hong Kong, China.
USA PAVILION PARTICIPATION CONDITION
All firms exhibiting in the USA Pavilion at a USDA-endorsed show must promote and display a majority of products (greater than 51 percent by SKU count) that are of U.S. origin. A product is determined to be of U.S. origin if it is comprised of at least 51 percent U.S. origin content, by volume or by value, exclusive of added water.
USA PAVILION PARTICIPATION OPTIONS
SPACE ONLY
Exhibit with your own custom booth in the USA Pavilion.
including:
- Space (minimum 12 m2)
- Full access to all USA Pavilion services: Wireless Internet, Hospitality Lounge, Business Services, Catalogue Listing, and USA Directory Listing
- Three Exhibitor Passes
- Co-exhibitors allowed: one per 3 sqm at 200 € each incl. one Exhibitor Pass
COMPLETE BOOTH PACKAGE
An easy, cost-effective way to exhibit.
including:
- Space (minimum 9 m2)
- Fully furnished booth equipped with: Signage, Table, Chairs, Counter, Bar Stool, Shelves, Electric Outlet
- Full access to all USA Pavilion services: Wireless Internet, Hospitality Lounge, Business Services, Catalogue Listing, and USA Directory Listing.
- Three Exhibitor Passes
- Co-exhibitors allowed: one for first 9 sqm, one per additional 3 sqm at 250 € each incl. one Exhibitor Pass
FUNDING SUPPORT PROGRAMS
Your company may be eligible to take advantage of a financial support program that helps offset the cost of exhibiting at international trade shows. By exhibiting in the USDA endorsed USA Pavilion, eligible companies can receive reimbursement for up to 50 percent of exhibition related expenses, including exhibiting fees, international travel costs, set-up rental, and freight. Contact the State Regional Trade Group in your geographic area for Branded Program application details:
Food Export USA Northeast
215-829-9111
www.foodexportusa.org
Amy Kneller
Branded Program Manager
akneller@foodexport.org
Food Export Association of the Midwest USA
312-334-9200
www.foodexport.org
Michelle Rogowski
Deputy Director & Branded Program Manager
mrogowski@foodexport.org
Teresa Miller
Generic Program Manager
tmiller@foodexport.org
SUSTA (Southern United States Trade Association)
504-568-5986
www.susta.org
Deneen Wiltz
Branded Program Manager
deneen@susta.org
Bernadette Wiltz
Deputy Director & Generic Program Manager
bernadette@susta.org
WUSATA (Western United States Agricultural Trade Association)
360-693-3373
www.wusata.org
Ann Buczkowski
Branded Program Manager
ann@wusata.org
Janet Kenefsky
Generic Program Manager
janet@wusata.org
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