ITB Berlin is the world’s premier travel and tourism event, covering the entire range of destinations and travel suppliers, including tour & receptive operators, airlines and airports, cruise lines, car and RV rentals, restaurants, hotels and resorts, shopping, attractions, sightseeing, transportation, travel technology, and more. ITB 2016 attracted over 121,000 buyers and trade visitors doing business with more than 10,000 exhibitors. According to estimates by Messe Berlin the volume of sales at the world’s leading travel trade show increased from around 6.5 billion euros in 2014 to 7 billion euros in 2016.
ITB 2018 is included in the Brand USA Pavilion™ program, providing U.S. DMOs and suppliers unique opportunities for developing overseas markets through a choice of cost-effective and hassle-free participation alternatives in a professional, USA branded environment, offering a number of services and amenities.
Inbound travel to the U.S. from Germany continued a pattern of steady growth in 2015, growing 10% to 2,272,000 and is expected to increase an additional 12% by 2020.