The organizers of Beijing International Tourism Expo, Conference & Exhibition Management Services (CEMS) has decided to reposition their tourism shows to better cater to the needs and demands of the market.
As the prime marketplace for international tourism stakeholders to establish and strengthen their presence in China, BITM offers exhibitors the best of both worlds by bringing in both trade and public visitors. Having two dedicated trade visitor days allows exhibitors to engage trade visitors and hosted buyers in productive business discussions. On the public day, exhibitors are able to promote their brand, destinations, products, and services to the public visitors who are the actual end consumers.
China remains the world’s largest outbound tourism market and Chinese travel to the United States is expected to increase by 3.1 million visitors through 2021, a 121 percent increase, when China should become the top U.S. overseas source market. China is also the No.1 country with highest outbound tourism spending, dwarfing the rest of the world, in 2016 spending over $30 billion traveling to and within the United States. [Source]
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