Our Partners

We have built a global network of partners, from leading trade show organizers, government agencies and NGOs to topnotch designers, architects and recognized display houses to provide our customers, clients and associates with world-class quality service.

Trade Show Partnerships

Our trade show partners range from Messe Berlin GmbH, organizers of some of the world’s premier shows, to Reed Exhibitions, the world’s largest events organizer with annually over 7 million event participants (2014), and UBM with revenues of over US$1.1 billion (2014) to China Council for the Promotion of International Trade (CCPIT), PIESSE in Italy and Thais Corporation in Peru, organizers of specialized industry events.

Government Partnerships

We have built strong working relationships with the U.S. Departments of Commerce, Agriculture, and Homeland Security in the United States and at American embassies and consulates abroad, and have signed a “U.S. Trade and Investment Expansion Partnership” Memorandum Of Understanding with the U.S. Department of Commerce. In Canada we frequently collaborate with federal and province government agencies in promoting many of our trade show programs.

Non-Government Organization (NGO) Partnerships

Many North American trade associations, trade groups, co-ops, etc. service their members and constituents by supporting international trade show participations. B-FOR has the experience, resources and perfect fit organization to serve as the organizing partner, creating and implementing memorable and successful exhibits and pavilions.

Brand USA Partnership

In 1999 B-FOR started the successful USA Pavilion program at ITB in Berlin in cooperation with the U.S. Travel Association (previously TIA – Travel Industry Association), that evolved into the SeeAmerica Pavilion and later Discover America Pavilion program at a number of leading international travel and tourism shows. With the creation of the Corporation for Travel Promotion (d/b/a Brand USA) in 2012 B-FOR renamed the program Brand USA Pavilion™ and has expanded it to nearly 20 leading international travel and tourism events around the world.

Service Provider Partnerships

Through our vast global network of trade show organizers, designers, architects, stand builders, I & D providers, freight forwarders, interpreters and local staff, caterers and AV service providers we serve our clients with in-market expertise while maintaining 100% control and client contact through our North American office.



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