CONTACT: bbieneck@exhibitpro.com
Geneva Palexpo, Switzerland
Attendance: 10,350 (trade and public) (2011)
Official Show Website Link
International trade shows offer some of the most cost-effective opportunities for developing new export markets and finding buyers, and the USDA-endorsed USA Pavilion provides U.S. exhibitors with a choice of economical and hassle-free participation alternatives.
USA Pavilion at Vitafoods Europe 2012
The Swiss healthcare and pharmaceutical market is one of the wealthiest and most mature markets in the world where healthcare spending accounts for 11% of GDP. The US is the 3rd largest foreign supplier of pharmaceuticals to Switzerland, holding nearly 20% of the total 69% of the market that is imported. (U.S. Commercial Service).