CRFA Show 2011
The CRFA Show is the largest foodservice and hospitality event in Canada, organized by the Canadian Restaurant and Foodservices Association. Held annually in Toronto, CRFA offers restaurant owners/operators, foodservice executives/managers, chefs, purchasing agents and buyers a trade show, numerous
workshops, competitions and celebrity chef demonstrations.

The 2010 CRFA Show welcomed more than 12,500 attendees, a 5% increase over the previous year: over 4,000 foodservice executives/managers, 2,850 owners/operators, plus 1,158 chefs and 537 purchasing agents, all looking to find innovative ingredients, foods and beverages at this buyer's market. A total of 78 of the top 100 Canadian foodservice chains attended the event in 2010. CRFA has developed a powerful marketing strategy and with the strength of over 33,000 members, the association has designed an Expanded Marketing Program to attract more buyers than ever before.

Canada is the top market for U.S. food and beverage exports. In 2009, U.S. agricultural exports to Canada were $15.7 billion and 16 percent of U.S. total agricultural exports. The global recession is easing and Canadian buyers are looking to lure customers back into restaurants and stores with innovative products. Exporting to Canada is logical and frequently successful for U.S. products due to reasonable transportation costs, shared language, similar lifestyle and consumption habits, and reduced or eliminated tariffs under the NAFTA agreement.

CRFA 2011 is endorsed by the U.S. Department of Agriculture (USDA).

BRANDED PROGRAM
Through funding from the USDA’s Market Access Program (MAP), your company may be eligible to receive 50% reimbursement on marketing expenses through the Branded Program. This financial support helps offset the costs of exhibiting at international trade shows, including: international travel, booth fees and displays, freight costs to shows, plus we help with packaging changes to meet market specifications for your new sales and distribution. For more information on the Branded Program contact your local State Regional Trade Group: www.brandedprogram.org  (FoodExport - NE and Midwest), www.susta.org/services/map.html (SUSTA - South),
www.wusata.org  (WUSATA - Western US).

Food Export USA - Northeast
215-829-9111
www.foodexportusa.org

Antoniya Gospodinova
Branded Program Manager
agospodinova@foodexport.org

Food Export Association of the Midwest USA
312-334-9200
www.foodexport.org

Teresa Miller
International Marketing Program Manager
tmiller@foodexport.org
Joe Yotti
Branded Program Manager
jyotti@foodexport.org

Southern United States Trade Association (SUSTA)
504-568-5986
www.susta.org

Bernadette Wiltz
Deputy Director/International Marketing Director, Generic Program
Bernadette@susta.org
Deneen Wiltz
Branded Program Director
deneen@susta.org

Western United States Agricultural Trade Association (WUSATA)
360-693-3373
www.wusata.org

Janet Kenefsky
International Marketing Director, Generic Program
janet@wusata.org
Ann Buczkowski
Branded Program Manager
ann@wusata.org